EPC stands for Earnings Per Click. It tells you, on average, how much money an affiliate earns for every single click they send to a product's sales page. The formula: EPC = Total Commission Earned ÷ Total Clicks Sent.
Why EPC Matters More Than Commission Rate
A 75% commission on a $47 product is $35.25 per sale. But if the conversion rate is 0.5%, you need 200 clicks for one sale — giving you an EPC of just $0.18. Meanwhile, a product paying 50% on $37 with a 4% conversion rate earns $1.50 EPC — over 8x more per click despite the lower commission and price. EPC already accounts for conversion rate, making it a one-number summary of how efficiently a product converts your traffic into money.
What Is a Good EPC on JVZoo?
- Under $0.50: Poor. The offer isn't converting well enough.
- $0.50 – $1.00: Below average. Marginal unless you have very cheap traffic.
- $1.00 – $2.00: Good. Most solid JVZoo products land here.
- $2.00 – $4.00: Very good. Top-performing launches frequently achieve this range.
- $4.00+: Exceptional. Usually seen during launch week with pre-warmed audiences.
Important Caveats About EPC Numbers
- Launch week inflation: During a live launch, EPC is inflated. Post-launch EPC usually drops 40-60%. Always ask for post-launch EPC.
- Your traffic quality matters: The marketplace may show $2.00 EPC, but if your audience is cold and untargeted, your actual EPC will be much lower.
- Small sample sizes skew results: A product with 50 total clicks showing $5.00 EPC is statistically unreliable. Look for 1,000+ clicks before trusting the number.
Tracking your own affiliate EPC across all your JVZoo promotions is one of the most valuable data points you can collect. JvzooExtractor tracks this automatically for every JVZoo promotion you run.